App Cel – History

How came it?

In the years 2010 – 2013 I worked in a start-up in Dornbirn, whose content was the development of functional clothing.

The demand was already remarkable at that time: from small specialized suppliers over renowned outdoor brands to well-known brands from the fashion sector were our customers. I also had talks with large contract partners of discounters because their own studios could only develop the simplest parts.


The biggest success was a contract with one of the biggest Sportsbrands, which involved developing their complete outdoor collection. This contract was – also that was very pointing the way – not limited to a collection or individual items, but was a permanent contract with a fixed number of hours and employees per month, which should be provided by us.